engleski

Determinants of profitability in Croatian commerce

The commerce sector plays one of the most important roles in Croatian economy. 28% of the total number of registered economic entities in Croatia is in the sector of commerce. From all Croatian employees, this sector employs about 22% of them. The distributive commerce makes about 10% of Croatian gross domestic product. This data show the importance of commerce for Croatian economy in general. In this paper we analyze the determinants of profitability in commerce sector in the Republic of Croatia. The profitability is the key indicator of success of a company, so in the analysis we will especially look at the changes in the profitability of Croatian commerce through last decade.

profitability ; commerce ; Croatia

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