engleski

The Visual Grammarˮ of Photographic Images Produced by Media Convergence

The multimedia method of transferring information enabled the simultaneous use of multiple types of information stimuli. The creation and reception of such contents, thanks to new technologies, have never been more available and they raise the question of visual literacy in general or visual grammar of the photographic image in a communication process which is observed in the technical, semantic and behavioral level of communication. In the creation and interpretation of the photographic image as a default communication process, it is important to reduce the noise source, so that information and its message are complete, unladen with the relationship between redundancy and entropy. Therefore, the question arises whether it is possible to define a set of criteria that could increase the correlation factor of expert opinion and target audience in the selection of high quality photographic works, or a better creation or interpretation. On a sample of the student population, the authors research methods of interpreting photojournalism and the correlation factor with the selection jury. Since today the user of messages in convergent media is also their creator, the level of visual literacy should be higher than the user of traditional media. This generation of “digital nativesˮ intuitively use new technologies, but that does not mean that they understand, encode and decode information in its polylinear system of possible interpretations.

photography; visual literacy; convergent media; picture

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