Market success of innovations in the retail sector (CROSBI ID 634279)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Stojčić, Nebojša ; Vojvodić, Katija
engleski
Market success of innovations in the retail sector
It is widely acknowledged that innovations hold the key to the better performance and the competitiveness of firms. Yet, evidence across countries reveals that only a small proportion of firms engage in innovation activities. To some extent, this can be attributed to the high rate of failure to commercialize innovation efforts. Bearing the above said in mind, this paper explores which factors and forces determine decision of firms to innovate and the market success of their innovations. A generalised tobit model is applied to the sample of firms from the retail sector of 26 transition economies collected between 2007 and 2009. The results of investigation identify foreign ownership as the most important determinant of innovation success in transition economies but also offer some interesting findings about multichannel retailing practice.
innovation; retail; market success; transition; generalised tobit; firm behaviour
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Podaci o prilogu
97-102.
2013.
objavljeno
Podaci o matičnoj publikaciji
Recent Advances in Business Management and Marketing
Vrdoljak Raguž, I., Roushdy, M., Salem, A.-B. M.
WSEAS Press
978-960-474-306-3
Podaci o skupu
1st International Conference on Management, Marketing, Tourism, Retail, Finance and Computer Applications (MATREFC'13)
predavanje
25.06.2013-27.06.2013
Dubrovnik, Hrvatska