engleski

Socially Responsible Businesses – A Challenge in Crisis Management

Socially responsible business practices constitute a concept in which the business entity voluntarily decides, through interaction with other stakeholders, to contribute to the goals of achieving a better society and a cleaner environment. Social responsibility means showing commitment by exceeding the minimum legal requirements in issues related to improving the social standard, protecting the environment and human rights. This also means adhering to higher standards of proper and transparent management, while at the same time bearing in mind the interests of the various stakeholders encountered on the path to improving the quality of living through sustainable development. Improving social responsibility in corporations has been linked to the emergence of the issue management process and a proactive approach to predicting, identifying, evaluating and responding to social and political questions that affect the relationship between organisations and the concerned public. This is based on two defining actions: the early identification of issues that have a potential impact on the organisation and a strategic response that aims to minimise or take advantage of the consequences in a positive manner. This paper presents the results of empirical research on the implementation of socially responsible business practices at CEMEX Hrvatska d.d. The following qualitative methods were used: analysis, synthesis, description and surveys. Finally, the collected qualitative data was processed statistically and made quantitative. The results confirm that international guidelines related to socially responsible business practices have been thoroughly implemented and are strongly present in the operation of CEMEX Hrvatska d.d. throughout the economic crisis and declines in the construction sector.

Economic crisis; Socially responsible business; Sustainable development

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