Pretražite po imenu i prezimenu autora, mentora, urednika, prevoditelja

Napredna pretraga

Pregled bibliografske jedinice broj: 807347

Living in a Digital Age: Social Aspects: book of abstracts / 2nd International Scientific and Professional Conference ''Fedor Rocco'' marketing and communications


Living in a Digital Age: Social Aspects: book of abstracts / 2nd International Scientific and Professional Conference ''Fedor Rocco'' marketing and communications, Zagreb: Zagreb School of Business, 2016 (Knjiga sažetaka)


Naslov
Living in a Digital Age: Social Aspects: book of abstracts / 2nd International Scientific and Professional Conference ''Fedor Rocco'' marketing and communications
(Living in a Digital Age: Social Aspects: book of bbstracts / 2nd International Scientific and Professional Conference ''Fedor Rocco'' marketing and communications)

Urednik/ci
Grmuša, Tanja

Vrsta, podvrsta i kategorija knjige
Uredničke knjige, knjiga sažetaka, znanstvena

Izdavač
Zagreb School of Business

Grad
Zagreb

Godina
2016

Stranica
99

ISBN
978-953-57657-6-9

Ključne riječi
digital age ; social aspects ; communication ; marketing ; contemporary economic issues

Sažetak
Knjiga sadrži sažetke 34 rada izložena na drugoj međunarodnoj znanstveno-stručnoj konferenciji ''Fedor Rocco'' održanoj 18. ožujka 2016. u Zagrebu, kao i sažetke izlaganja gostujućih predavača - dr. sc. Kevina Warwicka (Sveučilište Coventry, Engleska), Gerharda Gunthera, mag. (Digitalsunray Media, Austrija), te dr. sc. Ricarda Altimire (IE Business School, Madrid, Španjolska). Knjiga je tematski podijeljena u tri velike cjeline ; marketing, komunikacije te suvremene ekonomske teme.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Politologija, Informacijske i komunikacijske znanosti

Napomena
CIP zapis ove knjige dostupan je u online katalogu Nacionalne i Sveučilišne knjižnice u Zagrebu pod brojem 000924625. Knjiga je objavljena i u online izdanju (ISBN 978-953-57657-7-6).



POVEZANOST RADA


Ustanove
Visoka poslovna škola s pravom javnosti

Profili:

Avatar Url Tanja Grmuša (autor)

Citiraj ovu publikaciju

Living in a Digital Age: Social Aspects: book of abstracts / 2nd International Scientific and Professional Conference ''Fedor Rocco'' marketing and communications, Zagreb: Zagreb School of Business, 2016 (Knjiga sažetaka)
Grmuša, T. (ur.) (2016) Living in a Digital Age: Social Aspects: book of abstracts / 2nd International Scientific and Professional Conference ''Fedor Rocco'' marketing and communications. Zagreb, Zagreb School of Business.
@book{book, editor = {Grmu\v{s}a, T.}, collectioneditor = {Grmu\v{s}a, Tanja and Rocco, Sanja and \v{S}ipi\'{c}, Neven and Zavi\v{s}i\'{c}, \v{Z}eljka}, translator = {Katalini\'{c}, Karla}, year = {2016}, pages = {99}, keywords = {digital age, social aspects, communication, marketing, contemporary economic issues}, isbn = {978-953-57657-6-9}, title = {Living in a Digital Age: Social Aspects: book of bbstracts / 2nd International Scientific and Professional Conference ''Fedor Rocco'' marketing and communications}, keyword = {digital age, social aspects, communication, marketing, contemporary economic issues}, publisher = {Zagreb School of Business}, publisherplace = {Zagreb} }