engleski

The review of corporate social responsibility policies in food retailing

Over the past few years a rise in the awareness of the importance of corporate social responsibility can be seen in all segments of the economy. There are multiple reasons that account for the rise of this trend, among others: growing environmental awareness, company image building, customer relationship building, and in some industries also cost reduction. The companies in the retail sector have started to apply the principles of corporate social responsibility, and this can be seen especially in the food retail sector. There have been a number of campaigns conducted around the world with the goal of warning the consumers of the importance of rational food purchasing and food waste management. This paper will analyze how the food retailers are currently managing their corporate social responsibility processes. A case study will be used to show how the corporate social responsibility processes are currently being conducted in the Croatian retail sector and in the top nine international food retailers. The findings will be compared to propose the best solutions for a better implementation of corporate social responsibility strategies and greater retailer social responsibility. The findings of the paper are especially interesting for the management of the food retail companies in charge of responsibility.

food retail; corporate social responsibility

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