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Pregled bibliografske jedinice broj: 806621

Factors Influencing Decision Making in Tourist Market: Interaction of Environmental Attitudes and Tourist Travel Motives


Grbac, Bruno; Težak Damijanić, Ana; Vodeb, Ksenija
Factors Influencing Decision Making in Tourist Market: Interaction of Environmental Attitudes and Tourist Travel Motives // Marketing insights from a changing environment / Grbac, Bruno ; Lončarić, Dina ; Dlačić, Jasmina ; Žabkar, Vesna ; Grunhagen, Marko (ur.).
London: Pearson, 2015. str. 65-84


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Naslov
Factors Influencing Decision Making in Tourist Market: Interaction of Environmental Attitudes and Tourist Travel Motives

Autori
Grbac, Bruno ; Težak Damijanić, Ana ; Vodeb, Ksenija

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
Marketing insights from a changing environment

Urednik/ci
Grbac, Bruno ; Lončarić, Dina ; Dlačić, Jasmina ; Žabkar, Vesna ; Grunhagen, Marko

Izdavač
Pearson

Grad
London

Godina
2015

Raspon stranica
65-84

ISBN
978-1-78448-762-1

Ključne riječi
New Environmental Paradigm scale, tourists, travel motives, Istria County

Sažetak
Due to the nature of tourist product, there are many factors that influence individuals’ decision making process. Travel motives and environmental attitudes are one of those factors. By determining their relationship, a better understanding of tourists’ behaviour within the context of sustainable tourism can be achieved. The purpose of this paper is to examine the relationship between environmental attitudes of tourists measured by the New Environmental Paradigm (NEP) and travel motives. The aim of this paper is to determine influence of travel motives on environmental attitudes of tourists. The dimensions of travel motives were determined using principal factoring analysis. The NEP scale was used as a composite measure. Relationship between environmental attitudes and travel motives was determined by using regression analysis. Data was collected on a sample of tourists visiting Istria County. A total of 1655 questionnaires were collected. Using the theory of push and pull motivational factors two push and three pull motivational factors were determined through factor analysis. Influence of rest and relaxation as push factor, and all three pull factors i.e. accessibility, culture and services, was determined. This research confirms relationship between travel motives and environmental attitudes of tourists. The results of this research have also confirmed a tendency for responders to have positive environmental values, and mixed results when it comes to anti-environmental orientation.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Profili:

Avatar Url Bruno Grbac (autor)

Avatar Url Ana Težak (autor)

Citiraj ovu publikaciju

Grbac, Bruno; Težak Damijanić, Ana; Vodeb, Ksenija
Factors Influencing Decision Making in Tourist Market: Interaction of Environmental Attitudes and Tourist Travel Motives // Marketing insights from a changing environment / Grbac, Bruno ; Lončarić, Dina ; Dlačić, Jasmina ; Žabkar, Vesna ; Grunhagen, Marko (ur.).
London: Pearson, 2015. str. 65-84
Grbac, B., Težak Damijanić, A. & Vodeb, K. (2015) Factors Influencing Decision Making in Tourist Market: Interaction of Environmental Attitudes and Tourist Travel Motives. U: Grbac, B., Lončarić, D., Dlačić, J., Žabkar, V. & Grunhagen, M. (ur.) Marketing insights from a changing environment. London, Pearson, str. 65-84.
@inbook{inbook, year = {2015}, pages = {65-84}, keywords = {New Environmental Paradigm scale, tourists, travel motives, Istria County}, isbn = {978-1-78448-762-1}, title = {Factors Influencing Decision Making in Tourist Market: Interaction of Environmental Attitudes and Tourist Travel Motives}, keyword = {New Environmental Paradigm scale, tourists, travel motives, Istria County}, publisher = {Pearson}, publisherplace = {London} }
@inbook{inbook, year = {2015}, pages = {65-84}, keywords = {New Environmental Paradigm scale, tourists, travel motives, Istria County}, isbn = {978-1-78448-762-1}, title = {Factors Influencing Decision Making in Tourist Market: Interaction of Environmental Attitudes and Tourist Travel Motives}, keyword = {New Environmental Paradigm scale, tourists, travel motives, Istria County}, publisher = {Pearson}, publisherplace = {London} }




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