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Market trends and consumer behaviour relating to organic products in Western Balkan Countries (CROSBI ID 55762)

Prilog u knjizi | izvorni znanstveni rad

Schaer, Burkhard ; Butigan, Ružica ; Renko, Nataša ; Vuletić, Ante ; Brener, Nina i Klopčić, Marija Market trends and consumer behaviour relating to organic products in Western Balkan Countries // Consumer attitudes to food quality products / Klopčić Marija ; Kuipers Abele, Hocquette Jean-Francois (ur.). Wageningen: Wageningen Academic Publishers, 2013. str. 147-159

Podaci o odgovornosti

Schaer, Burkhard ; Butigan, Ružica ; Renko, Nataša ; Vuletić, Ante ; Brener, Nina i Klopčić, Marija

engleski

Market trends and consumer behaviour relating to organic products in Western Balkan Countries

Organic agriculture in WBC has promising perspectives. Natural resources of extraordinaire richness, heterogeneity and quality are the first precondition of a prosperous agriculture in general, and for organic agriculture and wild collection. The market and consumption situation can be described as “patchwork”: Some elements remind the early beginning of the organic sector in Western Europe, with direct selling, short supply chains and little processing. But on the other hand, committed, strategic and highly professional market actors show within the WBC organic markets successful examples of marketing of organic products and of an efficient organisation of supply chains. Generally spoken, preconditions for further positive market development are fulfilled. It is today’s heterogeneity that illustrates best the potential of the organic sector in WBC, both on production as on consumption level. Some macroeconomic and transnational factors, like the economic slowdown in Europe or the world-wide financial crisis, might hinder the development of the organic sector as they limit access to financial resources and as they slow down the broadening of a “middle class” with more wealth and purchase power. Apart from these factors, which are difficult to influence, the barriers to cope with are rather typical for young markets: aggregation of critical volumes, constitution of critical production basins, producer organisation, professionalization, scaling up and information and communication of consumers are the main fields where weaknesses exist today.

Organic products, market trends, consumer behaviour, Western Balkan Countries

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Podaci o prilogu

147-159.

objavljeno

Podaci o knjizi

Consumer attitudes to food quality products

Klopčić Marija ; Kuipers Abele, Hocquette Jean-Francois

Wageningen: Wageningen Academic Publishers

2013.

978-90-8686-207-8

Povezanost rada

Ekonomija