Tour Operating Business: Survival or Revival? (CROSBI ID 633215)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Čavlek, Nevenka ; Vlahov, Antonio ; Krnajski Hršak, Vera
engleski
Tour Operating Business: Survival or Revival?
The aim of this paper is to analyse how successful the most influential tour operators have been in transforming their business strategies in order to remain competitive not only in the traditional tourism market, but more so in occupying strategic positions and gaining competitive advantage in the emerging markets of organised travel (the BRIC countries). For this purpose a secondary data research will be conducted by using annual reports and accounts of the two mega European leisure travel groups (TUI and Thomas Cook), their websites, research reports of national and international associations of travel agents and of tour operators, specific tourism trade forums, relevant articles in tourism trade press, and academic journals. All available data will be critically evaluated and interpreted.
tour operators; business strategies; European tourism market
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Podaci o prilogu
1928-1937.
2014.
objavljeno
Podaci o matičnoj publikaciji
14th EBES Conference - Barcelona 2014
Barcelona:
978-605-64002-8-5
Podaci o skupu
14th EBES Conference
predavanje
23.10.2014-25.10.2014
Barcelona, Španjolska