engleski

Consumer perceptions during food chain crises

The aim of the research was to analyze consumer perception of food safety immediately after the public became aware of a food chain crisis (aflatoxins in milk and horse meat sold and labeled as beef), and to establish whether there is a difference in consumer perception prior to and during a crisis. 352 subjects filled out an online questionnaire and thus participated in the research within a time frame of 50 days. The data was analyzed using the SPSS 19.0. system. An increase in consumer concern during food chain crises was established, as well as a decrease in consumer trust towards sources of information about the risks. The most common reactions to information about the existing crises were avoiding the food for certain amount of time (aflatoxins in milk) and ignoring the news (horse meat declared as beef).

consumer perception; food chain crises; risk communication

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