engleski

The Selection, Modeling and Training Framework (SMTF) for Managers in Business Innovation and Transformation Projects - an Executive’s Business Architecture and Modeling Strategy

The use of simulation games have been a popular means of teaching business and marketing content for numerous years. As more and more software is being utilized to conduct business, some of those companies have developed simulation games to help teach and train students and employees on how to utilize the software. SAP is one such company that has created an ERPsim simulation game to familiarize existing and future employees with SAP’s enterprise resource planning (ERP) system. The paper covers the assessment of the student’s experience of playing an ERPsim game in marketing classes. Students indicated ERPsim should ontinue to be used in marketing classes while noting several suggestions and recommendations for making business software usage in marketing classes more relevant to the marketing discipline.

marketing; marketing technology; marketing sap; ERPsim and marketing; ERP and marketing

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