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Business communication course syllabi in undergraduate management and technical education in Croatia – a comparison

Communication represent essential part of Communication represents an essential part of everybody’s daily life routine. Some researches have proved that an average person spends 75% of the day speaking and listening, and about 25% reading and writing (Berko, 1994 ; quoted in Morreale et al., 2000). The same research has also noted that corporate managers spend 60% of their day in face-to-face communication. Even the US Congress officially added ‘effective oral communication’ to the basic skills of reading and writing for primary and secondary education as a part of national program for basic skills improvement (PUBLIC LAW 95-561— NOV. 1, 1978). Even though there is considerable scientific evidence indicating the benefits of communication education for the development of a person, pointing out it is even more important for achieving success in a career, particularly for managers, communication education is still rare or inadequate at Croatian Universities, as revealed by this survey. Other researches have also shown that Croatian managers come from different scientific fields, dominantly from economic and technical ones (Bilić, 2011). Earlier researches have revealed several types of communication. However, with the aim to focus our survey we limited it to the content of business communication inclusion in the curricula of undergraduate technical and economic studies at Croatian University. The research focused on the aforementioned content, which covers essential communication skills: writing, reading, listening and speaking/oral.

Business communication; Tertiary education; Syllabus; Curriculum development; Management education

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