engleski

The Future of Public Service Media

The future of public service broadcasting (PSB), or public service media (PSM) as it has come to be known with the increasing use of multimedia platforms, is more uncertain, and unchartered, than perhaps ever before. With the emergence of networked issue communities, citizen journalist blogs, non- profit news sites, and the spontaneous viral sharing of information and campaigns, one could claim that there already exists public media de facto, complementing and perhaps even duplicating some functions of institutional public media de jure. In many mature PSM countries, the debate about public service media entails claims how those institutions now distort free media markets. In addition, the commercialization of the legacy and online media landscape is diminishing the original public service ethos of serving the citizens. And yet, given the viral disinformation, as well as both government and corporate control of the media, it would seem that the role of public service media is ever more important, both for existing countries with public service institutions, and for nations building their democratic media systems.

public service media ; digital media environment ; public good ; social capital

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