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Model for Implementing Marketing in Religious Organisation in a Virtual Enviroment (CROSBI ID 224718)

Prilog u časopisu | izvorni znanstveni rad

Dukić, Branimir ; Dukić, Stojanka ; Ružić, Ivan Model for Implementing Marketing in Religious Organisation in a Virtual Enviroment Responsibility and sustainability, 2 (2014), 3; 27-41

Podaci o odgovornosti

Dukić, Branimir ; Dukić, Stojanka ; Ružić, Ivan

engleski

Model for Implementing Marketing in Religious Organisation in a Virtual Enviroment

Due to the impact of Information and Communication Technologies (ICTs), many real-world processes have been replicated in the virtual world. However, religious organisations are conservative and traditional in this way. At any case, it is also a fact that religious organisations accept novelties with a delay, then gradually and systematically incorporating them. So it can be expected that marketing and ICTs will be formally accepted. This research aims to explore the potentials, and build a general optimum model of e-marketing in religious organisations. The main research methods envisaged for this purpose are the in-depth interview, the analogy method, causal reasoning, and descriptive modelling. A structural technological model to the function of e-marketing in religious organisations is intended, allowing to face challenges arising from the ICTs and the virtual world in the next ten years.

religious organisations; nonprofit marketing; e-marketing; virtual society

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Podaci o izdanju

2 (3)

2014.

27-41

objavljeno

2340-5814

Povezanost rada

Ekonomija, Informacijske i komunikacijske znanosti, Teologija