Imprtance of brand management for wood sector development (CROSBI ID 631342)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Ambroš, Ivan ; Motik, Darko ; Domljan, Danijela ; Pirc Barčić, Andreja
engleski
Imprtance of brand management for wood sector development
Spačva basin in Vukovar-Srijem County is the largest integrated complex of low land oak forest in Europe (Klepac, 2000) with 96% of world-famous Slavonian oak. Brand strategy will be important part of regional strategy and region branding with brand management team and formal brand building system. Development of consumer brand vision by implementing brand strategy will position superordinate umbrella brand of Slavonian oak in consumers’ minds creating a strong platform for subordinate companies’ brands and finished products brands. This thesis focuses on importance of brand management for wood sector development in Vukovar-Srijem County.
Brand Management; Wood industry; Forestry; Regional development
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Podaci o prilogu
171-178.
2015.
objavljeno
Podaci o matičnoj publikaciji
Wood processing and furniture manufacturing challenges on the world market
Jelačić, Denis
Mlini : Dubrovnik: WoodEMA, i.a.
978-953-57822-4-7
Podaci o skupu
WoodEMA
ostalo
07.10.2015-09.10.2015
Mlini, Hrvatska; Dubrovnik, Hrvatska