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Pregled bibliografske jedinice broj: 793050

Looking for multiword terms in a comparable bilingual corpus


Rajh, Ivanka
Looking for multiword terms in a comparable bilingual corpus // Computerised and Corpus-based Approaches to Phraseology: Monolingual and Multilingual Perspectives
Malaga, Španjolska, 2015. (predavanje, međunarodna recenzija, sažetak, znanstveni)


Naslov
Looking for multiword terms in a comparable bilingual corpus

Autori
Rajh, Ivanka

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni

Izvornik
Computerised and Corpus-based Approaches to Phraseology: Monolingual and Multilingual Perspectives / - , 2015

Skup
Europhras 2015

Mjesto i datum
Malaga, Španjolska, 29.6.-1.7.2015

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Multiword terms; marketing terminology; secondary term formation; comparable corpus

Sažetak
In specialized languages, e.g. the language of marketing, there is a strong tendency towards the creation of rules or principles for the designation of new concepts. Researchers aim for a new term to reflect the characteristics of a new concept, thus the main principles of term formation are transparency and consistency (Sager 1990: 57). Regarding the circumstances in which new terms are created, Sager differentiates between primary and secondary term formation (ibid: 80-85). Primary term formation is monolingual and accompanies the formation of a new concept. For example, customer lifetime value in English, which is the main language in which new marketing concepts and terms are created. On the other hand, secondary term formation occurs as a result of a monolingual revision of the existing terminology or as a result of the transfer of knowledge into another language community. For example, the equivalents of the above term are doživotna vrijednost kupca in Croatian and življenjska vrednost kupca in Slovenian. The main difference between the two is that in primary term formation there is no pre-existing term, although there may be rules for term formation in a particular field, while in secondary term formation an already existing term may influence the formation of a new term. Furthermore, in the transfer of knowledge and creation of new terminology there are differences among language communities regarding their economic and linguistic situation. Cabré (1998:18) defines non-dominant languages and cultures as those that are scientifically and technologically dependent on dominant cultures from which they import new knowledge and the accompanying terminology. Croatian and Slovenian are examples of non-dominant languages, where borrowing (especially from English) is the usual first step in finding an equivalent of a foreign term (marketing and marketing-miks in Croatian, marketing and marketing-mix in Slovenian). The next step is translation, which is a precondition for the further creation of derivatives according to domestic term formation rules, multiword terms being one of the possible outcomes of that process (for the above terms, tržišno poslovanje and splet marketinga in Croatian and trženje and trženjski splet in Slovenian). Since Croatian and Slovenian are related languages, multiword terms are structured in almost the same way, with some syntactic variation across six basic patterns (Hudeček and Mihaljević 2009 ; Vintar 2008). A study of twelve morphosyntatic patterns was conducted in a comparable Croatian and Slovenian corpus made up of nine university-level marketing textbooks using the Sketch Engine. The results show that in the texts written by Croatian and Slovenian authors, the formation of multiword terms correspond to the ones described in the terminological literature. However, in translations from English, some terminological solutions are quite different not only from the ones described in the literature, but also between the two languages, which may be accounted for by translators’ individual characteristics. These solutions are assessed against Croatian, Slovenian and international terminological principles as well as against the methods used in the corpus study.

Izvorni jezik
Engleski

Znanstvena područja
Filologija



POVEZANOST RADA


Ustanove
Zagrebačka škola ekonomije i managementa, Zagreb

Autor s matičnim brojem:
Ivanka Rajh, (346541)

Citiraj ovu publikaciju

Rajh, Ivanka
Looking for multiword terms in a comparable bilingual corpus // Computerised and Corpus-based Approaches to Phraseology: Monolingual and Multilingual Perspectives
Malaga, Španjolska, 2015. (predavanje, međunarodna recenzija, sažetak, znanstveni)
Rajh, I. (2015) Looking for multiword terms in a comparable bilingual corpus. U: Computerised and Corpus-based Approaches to Phraseology: Monolingual and Multilingual Perspectives.
@article{article, author = {Rajh, I.}, year = {2015}, keywords = {multiword terms, marketing terminology, secondary term formation, comparable corpus}, title = {Looking for multiword terms in a comparable bilingual corpus}, keyword = {multiword terms, marketing terminology, secondary term formation, comparable corpus}, publisherplace = {Malaga, \v{S}panjolska} }