engleski

Competitive advantages of ICT in large enterprises modern business

Price reduction of computers and related equipment in the recent period has enabled the purchase of the same for the broadest range of businesses regardless of size. The next logical step, which still continues, is to maximize the effects of applied information technology on the competitive position of the entity or company profits. Processed data and quality information usage in the global environment is more important than ever, and economy covered with crises is exploring opportunities for additional savings apart from the wish for more stable market position. Transparent market challenges especially in the context of European Union are requiring additional thoughts on the use of computer technology with greater efficiency. Although rare, remaining, successful large enterprises in the Republic of Croatia realize in particular the potential which provides the optimum use of ICT in everyday communication, debts collection, resolving internal organization, market research and other business processes. The paper theoretically shows the greatest effects and trends of ICT impact on large business entities abroad. On the other hand, empirically, the authors have conducted an empirical study on the 106 large enterprises in Croatia, which employ more than 250 employees, exploring the relationship between importance and use, as well as the impact of ICT in business results. Research hypothesis has been set regarding that theme and the results are expected to show a positive link between the impacts of ICT on company results.

technology enhanced business excellence; competitive advantage; ICT in business; ERP; technology security and adaptability

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