engleski

Rural Tourism in the function of creating a Tourist Destination Brand

The current Croatian tourist offer is mostly based on the „sun-sea-sand“ mass tourism. It has led to underdevelopment of Croatia in relation tocompetitive tourist destinations, which sooner identified the needs of modern tourists. Fulfilling the needs of modern tourists, comparing one's tourist offer with that of the leading tourist destinations, and improving the offer in accordance with the best practice, enables creation of new development strategies, products and services in rural tourist destinations, which will provide competitive advantages and create a new rural tourism brand in Croatia as a destination of 2excellence.

branding ; rural tourism ; development strategies ; Croatia ; tourist offer

Rad je kategoriziran kao izvorni znanstveni rad.