Analysis of the effect of festival quality on visitors’ satisfaction and behavioral intentions of the local food festiva (CROSBI ID 630784)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Marković, Suzana ; Dorčić, Jelena ; Pudić, Maria
engleski
Analysis of the effect of festival quality on visitors’ satisfaction and behavioral intentions of the local food festiva
Local food festivals are interesting tourism attractions that have a significant impact on creating a destination image. There has been much research regarding the relationship between service quality, satisfaction and behavioral intentions in different service fields. However, compared to other fields, there is a lack of studies that investigate these relationships in the event management area. This paper aims to: (a) assess the perceived festival service quality attributes ; (b) identify factor structure of perceived festival service quality ; (c) determine the relationship between festival service quality dimensions, overall visitors’ satisfaction and behavioral intentions ; (d) access impact of overall visitors’ satisfaction on behavioral intentions. Data was collected from a sample of 94 visitors of “15th Festival of asparagus” held as a 1-day event in April 2015 in Lovran (Croatia). In order to achieve the study goals, data was analyzed using descriptive and multivariate statistical analysis. Four festival quality factors of “information adequacy and program”, “food”, “staff” and “facilities” were identified. The results showed that among four factors, only the value of “facilities” significantly influenced on visitor satisfaction. The best predictors of behavioral intentions were “information adequacy and program” and “facilities”. As expected, and as seen in previous studies, the impact of visitors’ satisfaction on behavioral intentions is confirmed. This study provides interesting findings that could help organizers to provide high level of festival quality, enhance visitors’ satisfaction and influence on their positive behavioral intention.
food festival; festival satisfaction; behavioral intentions; factor analysis; multiple regression analysis
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Podaci o prilogu
136-146.
2015.
objavljeno
Podaci o matičnoj publikaciji
Proceedings of 6th Global Business Conference
Hair, Joe ; Krupka, Zoran, Vlašić, Goran
Zagreb: Institut za inovacije
1848-5152
Podaci o skupu
6th Global Business Conference
predavanje
30.09.2015-03.10.2015
Šibenik, Hrvatska