engleski

Contribution to the Research on Rural Resorts in the Function of Tourism Products and Services Distribution : the Example of the Republic of Croatia

The primary function of the rural resort is renovation and putting into function existing, old, abandoned buildings/constructions giving them a new purpose for tourism services. At the same time construction of new buildings/structures which can distort the authentic rural environment is reduced. This paper intends to identify and analyze the elements of the tourism market in the Republic of Croatia which affects the process of revitalization of the historic settlements through tourism products and services while these elements are kept and popularize traditional culture and create an additional source of income in the countryside. The aim is to explore the place and role of rural resort to enhance the distribution of tourism products and services, and the relevance of the application/use of tourist valorization potentials of rural areas in the continuous efforts of improving tourism in the Republic of Croatia. The above is presented through a marketing policy and destination and space management with a focus on limiting administrative, organizational and financial factors that influence the prosperity growth and substantial investment cycles in this segment in the Republic of Croatia.

Republic of Croatia; rural resort; tourism; management; destination; distribution; products; services

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