engleski

Social Supermarket Rijeka as a Social Innovation in Food Distribution

Social supermarkets represent a specific form of social entrepreneurship, because they are voluntary non-profit organization and a special form of retail which supply socially vulnerable individuals with basic necessities. This specific form of social innovation is based on the association of volunteers, organizing and implementing actions and connects users and donors through the exchange of goods and services. It is an innovation because it promotes the strengthening of social capital, social cohesion and develops social responsibility among all stakeholders involved in the distribution of food to socially vulnerable citizens (retail chains, individuals, organizations, volunteers, local communities ...). Throughout concrete actions, social supermarkets create positive social changes that solve part of the problem caused by the crisis: poverty, hunger and social exclusion. Social supermarket is defined as a food retailer that distributes food to limited groups of people who live at the risk of poverty. Social supermarkets as innovation and the phenomenon of social entrepreneurship are important actions of civil organizations and concrete form exchange which encourages social values of philanthropy, solidarity and networking. Nowadays, in Croatia there are more than 15 active social supermarkets, and there is constant trend of their opening in various cities and counties. The social supermarket in Rijeka is an example of excellence in operation in Croatia because of the structure of the organization, significant involvement and commitment of volunteers and citizens, the success of the implementation, the number of activities and the number and variety of different services provided to users. Therefore, in this paper it will be described as a successful business case.

social supermarket; social innovation; food distribution

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