engleski

THE FUTURE OF TRADITIONAL WINE ARCHITECTURE IN CROATIA

The subject of this research is therefore traditional wine architecture as a specific form of traditional (vernacular) architecture and its position in the tourism of the future, that is, whether its typology, size and shape can be an element of recognisability in tourism in order to increase wine sales. Under the pressure of globalization and regardless of the upward curve of wine tourism, traditional wine architecture has been rapidly decaying because it is insufficiently valued as an authentic tourist attraction. In Croatia, compared to other wine regions of Europe, the awareness of the importance and the specific nature of traditional wine architecture are at a fairly low level despite the growing interest in the development of wine tourism and the growing recognisability of wine varieties and wine quality. Therefore, the main objectives of this research are: - to determine the future of traditional wine architecture - to determine which sectors are relevant for integrating it into wine tourism in a planned manner. Methods - In order to obtain research results, traditional wine architecture is correlated with sectoral regional plans, primarily in tourism, culture and agriculture. The research will be conducted by analysing and valorising current regional sectoral plans, looking to find out: - Do sectoral plans (tourism, culture and agriculture) contain plans for transforming traditional wine architecture? - What new uses can traditional wine architecture have in wine tourism (sale, consummation, overnight stays, education etc.)? - Can regional wine architecture typology (volume, construction materials, specific design etc.) be a recognizable element of wine tourism identity? - Were there any financial incentives for its transformation planned?

Croatia; wine tourism; traditional wine architecture; future

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