Measuring the Utilization of On-Page Search Engine Optimization in Selected Domain (CROSBI ID 222522)
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Podaci o odgovornosti
Matošević, Goran
engleski
Measuring the Utilization of On-Page Search Engine Optimization in Selected Domain
Search engine optimization (SEO) techniques involve „on-page“ and „off-page“ actions taken by web developers and SEO specialists with aim to increase the ranking of web pages in search engine results pages (SERP) by following recommendations from major search engine companies. In this paper we explore the possibility of creating a metric for evaluating on-page SEO of a website. A novel „k-rank“ metric is proposed which takes into account not only the presence of certain tags in HTML of a page, but how those tags are used with selected keywords in selected domain. The „k-rank“ is tested in domain of education by inspecting 20 university websites and comparing them with expert scores. The overview of results showed that „k-rank“ can be used as a metric for on- page SEO.
Search engine optimization ; on-page SEO ; website ranking ; k-rank ; website keywords
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Podaci o izdanju
39 (2)
2015.
199-207
objavljeno
1846-3312
1846-9418
Povezanost rada
Ekonomija, Informacijske i komunikacijske znanosti