engleski

Mobile business intelligence adoption (case of croatian SMEs)

The mobile business intelligence system (MBI) provides users with necessary information and content, regardless of their location and time, in order to gain business insights through information analysis using applications optimized for mobile devices. Although in recent years the business intelligence and analytics has gained an increasing amount of interest among researchers and practitioners, there is a little available academic literature available related on MBI's specific topic. We suppose that the importance and benefits of using mobile business intelligence systems are not recognized in small and medium enterprises (SME) in Croatia and the main obstacle for their adoption is the lack of funds and knowledge of the executives and users. The aim of this research is to explore the level of mobile business intelligence systems adoption in SME in Croatia, compare the obtained results with those founded in existing literature and to explore the ways that the executives perceive the specificities of MBI.

Business intelligence ; Mobile BI ; Adoption

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