engleski

The impact of Croatian four-star hotel web sites on their economic and business activity

Abstract Tourism is one of economic fields for which the use of Internet and Web-based technology become extremely important. In order to grow new leaders in hotel industry, there is a need to focus first on developing the managerial mind. Hotel managers need a combination of managerial maturity, business acumen, wisdom and ethics in order to know what to do with hotel management skills. One part of hotel management skills includes managing hotel Web site. This paper analyzes Croatian four-star hotels and their activities...

Economic activity; Hotel; Croatia

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