engleski

SUPPLY OF GROUP-BUYING PORTALS IN CROATIA

Group-buying portals are web places which offer products and services at significantly reduced prices but under the condition of minimal number of buyers. Such portals are becoming very popular in Croatia, because they have benefits for both buyers and sellers. Buyers can get a product or service for much lower price than regular, and sellers sell much higher quantity of products or services than usual. Their profit comes from such a large quantity sold at a lower price. This paper analyzes the current situation on Croatian market for group-buying. It is a typical example of oligopoly, which means a small number of suppliers, but with slightly different products and services.

group-buying; market; Croatia

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