engleski

ANALYSIS OF GROUP-BUYING WEB PORTALS IN CROATIA

New business models in e-business area can be found every day. One of it is a group-buying Web portal model. The main idea of online group-buying portals is to recruit enough visitors to generate a sufficient volume of orders to create the basis for discount prices. Customers can get unbelievable discounts on products and services and on the other side sellers can find a new way to sell their products and services, so we can conclude that all parties benefit in that business model. In this paper group-buying Web portals in Croatia market will be analyzed. In Republic of Croatia there are about 60 group-buying portals and 6 group-buying aggregators. Results of that research will show real state of group-buying portals in Croatia, as well as new suggestions for better and efficient business of those Web portals will be exposed.

e-business; Web portals; group-buying; market; Croatia; discount effects; online auction

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