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Pregled bibliografske jedinice broj: 783491

Perceived Students' Benefits of Case Study Learning in Marketing: Comparative Analysis of Croatia and Serbia


Damnjanović, Vesna; Dlačić, Jasmina
Perceived Students' Benefits of Case Study Learning in Marketing: Comparative Analysis of Croatia and Serbia // 24th CROMAR congress: Marketing Theory and Practice - Building Bridges and Fostering Collaboration - Proceedings / Mihić, Mirela (ur.).
Split: Faculty of Economics Split, CROMAR, 2015. str. 252-268 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)


Naslov
Perceived Students' Benefits of Case Study Learning in Marketing: Comparative Analysis of Croatia and Serbia

Autori
Damnjanović, Vesna ; Dlačić, Jasmina

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
24th CROMAR congress: Marketing Theory and Practice - Building Bridges and Fostering Collaboration - Proceedings / Mihić, Mirela - Split : Faculty of Economics Split, CROMAR, 2015, 252-268

ISBN
978-953-281-067-7

Skup
24th CROMAR congress: Marketing Theory and Practice - Building Bridges and Fostering Collaboration

Mjesto i datum
Split, Hrvatska, 22-24.10.2015.

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Student Benefits ; Case Learning ; Marketing Case Study Competition ; Croatia ; Serbia

Sažetak
The main aims of this research paper are to identify, compare and contrast different perspectives of students from Serbia and Croatia regarding their perception of the case learning method. This research study investigates student benefits, problems and the most difficult tasks in strategic marketing competition, using the case study as an interactive learning method. A quantitative survey was conducted involving 30 respondents from Serbia and 28 respondents from Croatia. The findings have identified that the main benefits for using case learning for students both in Serbia and Croatia are: improving problem solving and analytical skills, argumentation skills and teamwork skills. Furthermore, the negative aspects of case learning have been explored. Based on the results, we found that the main challenges and issues for students in Serbia and Croatia are the facts that the case study does not have just one solution and that calculating the finance effects for the proposed marketing strategies can be difficult. // We also identify implications for professors of marketing strategy, dealing with case study analysis, and recommend the improvement of the 5Cs business solving methodology with a detailed presentation structure and marketing tools for analysis and a suggested marketing strategy for marketing case competition. This model should provide better direction for professors and students which could help them to improve the learning process with case study in the marketing field.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

Napomena
Sažetak rada objavljen je i u Zborniku sažetaka (str. 40). ISBN: 978-953-281-066-0.



POVEZANOST RADA


Ustanove
Ekonomski fakultet, Rijeka

Autor s matičnim brojem:
Jasmina Dlačić, (281265)