engleski

ETHICS AND PHILANTHROPY IN THE FIELD OF CORPORATE SOCIAL RESPONSIBILITY PYRAMID

Corporate social responsibility (CSR) is a concept which is based on the orientation of economic subjects for the benefit of the community. CSR has a long and rich tradition of existence and activities but in the Republic of Croatia CSR is still developing. In this article, CSR is seen through Carroll’s pyramid of social responsibility which includes economic, legal, ethical and philanthropic responsibilities of business subjects. Economic and legal responsibilities which are core responsibilities of each business subject are standardized and prescribed/regulated, while the ethical and philanthropic activities are optional and voluntary. The article focuses on the last two components that are lately becoming increasingly important and represent a new philosophy in the modern business. Apart from the importance of applying these newer, less explored responsibilities, the article points to the need of rearranging priorities within the pyramid for the purpose of better implementation of CSR.

ethics ; philanthropy ; corporate social responsibility ; Carroll’s pyramid of social responsibility

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