engleski

Position of wood processing and furniture manufacturing promotion in Croatian media

Wood processing and furniture manufacturing is among the important industrial sectors in Croatia. Its share in Croatian export and in GDP is placing that industrial sector among those which should be part of the national strategy plans. But media coverage of wood processing and furniture manufacturing in Croatia is far behind the promotion of other industrial branches. This paper will give the current situation and trends in promotional activites of wood sector in Croatian media in last 10 years. Also, it will present some ideas on improving that situation according to media share of other highly profiled industrial branches.

wood sector ; media ; media coverage ; promotion activities ; promotion investments

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