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Pregled bibliografske jedinice broj: 782293

Position of wood processing and furniture manufacturing promotion in Croatian media


Dušak, Marko; Jelačić, Denis; Zec, Ivan
Position of wood processing and furniture manufacturing promotion in Croatian media // Implementation of Wood Science in Woodworking Sector / Grbac, I. (ur.).
Zagreb: University of Zagreb, Faculty of Forestry, 2015. str. 75-79 (poster, domaća recenzija, cjeloviti rad (in extenso), znanstveni)


Naslov
Position of wood processing and furniture manufacturing promotion in Croatian media

Autori
Dušak, Marko ; Jelačić, Denis ; Zec, Ivan

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Implementation of Wood Science in Woodworking Sector / Grbac, I. - Zagreb : University of Zagreb, Faculty of Forestry, 2015, 75-79

ISBN
978-953-292-040-6

Skup
Implementation of Wood Science in Woodworking Sector

Mjesto i datum
Zagreb, Hrvatska, 16.10.2015.

Vrsta sudjelovanja
Poster

Vrsta recenzije
Domaća recenzija

Ključne riječi
Wood sector ; media ; media coverage ; promotion activities ; promotion investments

Sažetak
Wood processing and furniture manufacturing is among the important industrial sectors in Croatia. Its share in Croatian export and in GDP is placing that industrial sector among those which should be part of the national strategy plans. But media coverage of wood processing and furniture manufacturing in Croatia is far behind the promotion of other industrial branches. This paper will give the current situation and trends in promotional activites of wood sector in Croatian media in last 10 years. Also, it will present some ideas on improving that situation according to media share of other highly profiled industrial branches.

Izvorni jezik
Engleski

Znanstvena područja
Drvna tehnologija



POVEZANOST RADA


Projekt / tema
068-0683446-3510 - Adaptivno upravljanje procesima u proizvodnji proizvoda od drva (Denis Jelačić, )
068-0683446-3512 - Modeli povećanja konkurentnosti u izvozu finalnih proizvoda od drva (Darko Motik, )

Ustanove
Šumarski fakultet, Zagreb