engleski

Location based services: Implications in tourism marketing

This paper will analyze the usage of LBS services as a part of mobile marketing. Electronic marketing (e-marketing, telemarketing) you can achieve the company's marketing activities with intensive use of information and communication (Internet) technology. Mobile marketing goes a step further in using information and communication technologies. Location-based services (LBS) are Internet applications that include all marketing services linked to geographical location. This marketing concept is based on the localisation of people, services, objects and all attractions linked to a tourism destination and attraction. With the development of mobile communication, LBS have become a new models of communication and promotion in tourism marketing in Croatia.

e-marketing ; LBS ; tourism ; technology

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