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Pregled bibliografske jedinice broj: 781425

IMPORTANCE OF BRAND MANAGEMENT FOR WOOD SECTOR DEVELOPMENT


Ambroš, Ivan; Domljan, Danijela; Motik, Darko
IMPORTANCE OF BRAND MANAGEMENT FOR WOOD SECTOR DEVELOPMENT // WOOD PROCESSING AND FURNITURE MANUFACTURING CHALLENGES ON THE WORLD MARKET / Jelačić, Denis (ur.).
Mlini-Dubrovnik: WoodEMA, i.a., 2015. str. 171-178 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)


Naslov
IMPORTANCE OF BRAND MANAGEMENT FOR WOOD SECTOR DEVELOPMENT

Autori
Ambroš, Ivan ; Domljan, Danijela ; Motik, Darko

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
WOOD PROCESSING AND FURNITURE MANUFACTURING CHALLENGES ON THE WORLD MARKET / Jelačić, Denis - Mlini-Dubrovnik : WoodEMA, i.a., 2015, 171-178

ISBN
978-953-57822-4-7

Skup
WOOD PROCESSING AND FURNITURE MANUFACTURING CHALLENGES ON THE WORLD MARKET

Mjesto i datum
Mlini, Hrvatska, 07-09.2015.

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Brand management; wood industry; forestry; regional development

Sažetak
Spačva basin in Vukovar-Srijem County is the largest integrated complex of low land oak forest in Europe (Klepac, 2000) with 96% of world-famous Slavonian oak. Brand strategy will be important part of regional strategy and region branding with brand management team and formal brand building system. Development of consumer brand vision by implementing brand strategy will position superordinate umbrella brand of Slavonian oak in consumers’ minds creating a strong platform for subordinate companies’ brands and finished products brands. This thesis focuses on importance of brand management for wood sector development in Vukovar-Srijem County.

Izvorni jezik
Engleski

Znanstvena područja
Drvna tehnologija



POVEZANOST RADA


Projekt / tema
068-0683446-3512 - Modeli povećanja konkurentnosti u izvozu finalnih proizvoda od drva (Darko Motik, )

Ustanove
Šumarski fakultet, Zagreb