engleski

USE OF ELECTRONIC AND PRINT MEDIA FOR THE PURPOSE OF PROMOTING FURNITURE AND WOOD PRODUCTS IN CERTAIN SEE COUNTRIES

The paper presents research results of the scope of promoting furniture and wood products in print and electronic media. Beside the market in Serbia, the research included the markets in Slovenia and Croatia as well, which enabled the conducting of comparative analysis of the obtained results for promoting these products in the three stated countries. Research results showed that, although production of furniture and wood products is an important branch of industry in all analyzed countries, media space given to these products is significantly lower than the space given to certain other product categories.

furniture; wood products; promotion; electronic media; print media

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