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USE OF ELECTRONIC AND PRINT MEDIA FOR THE PURPOSE OF PROMOTING FURNITURE AND WOOD PRODUCTS IN CERTAIN SEE COUNTRIES


Petrović, Slavica; Jelačić, Denis; Oblak, Leon
USE OF ELECTRONIC AND PRINT MEDIA FOR THE PURPOSE OF PROMOTING FURNITURE AND WOOD PRODUCTS IN CERTAIN SEE COUNTRIES // Wood processing and furniture manufacturing challenges on the world market - WoodEMA 2015 / Jelačić, Denis (ur.).
Mlini / Dubrovnik: WoodEMA, i.a., 2015. str. 203-208 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)


Naslov
USE OF ELECTRONIC AND PRINT MEDIA FOR THE PURPOSE OF PROMOTING FURNITURE AND WOOD PRODUCTS IN CERTAIN SEE COUNTRIES

Autori
Petrović, Slavica ; Jelačić, Denis ; Oblak, Leon

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Wood processing and furniture manufacturing challenges on the world market - WoodEMA 2015 / Jelačić, Denis - Mlini / Dubrovnik : WoodEMA, i.a., 2015, 203-208

ISBN
978-953-57822-4-7

Skup
Wood processing and furniture manufacturing challenges on the world market - WoodEMA 2015

Mjesto i datum
Mlini / Dubrovnik, Hrvatska, 07.-09.10.2015

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Furniture; wood products; promotion; electronic media; print media

Sažetak
The paper presents research results of the scope of promoting furniture and wood products in print and electronic media. Beside the market in Serbia, the research included the markets in Slovenia and Croatia as well, which enabled the conducting of comparative analysis of the obtained results for promoting these products in the three stated countries. Research results showed that, although production of furniture and wood products is an important branch of industry in all analyzed countries, media space given to these products is significantly lower than the space given to certain other product categories.

Izvorni jezik
Engleski

Znanstvena područja
Drvna tehnologija



POVEZANOST RADA


Projekt / tema
068-0683446-3510 - Adaptivno upravljanje procesima u proizvodnji proizvoda od drva (Denis Jelačić, )
068-0683446-3512 - Modeli povećanja konkurentnosti u izvozu finalnih proizvoda od drva (Darko Motik, )

Ustanove
Šumarski fakultet, Zagreb

Autor s matičnim brojem:
Denis Jelačić, (170903)