Using anchor text to improve web page title in process of search engine optimization (CROSBI ID 627785)
Prilog sa skupa u časopisu | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Matošević, Goran
engleski
Using anchor text to improve web page title in process of search engine optimization
Search engine optimization involves “on-page” and “off-page” techniques which webmasters use to improve ranking of web pages in popular search engines. One of main “on-page” ranking factor is page title which search engines display as link in their search results pages. Using keywords in page title is one of most important task of SEO. This paper proposes using top anchor text from backlink analysis to improve page titles of existing web pages. An experiment has been done on DMOZ websites and the results shows that anchor text can be used to improve page titles in process of SEO. This technique can be used to automate SEO process.
Search engine optimization ; web page title ; anchor text ; backlink analysis
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Podaci o prilogu
173-176.
2015.
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objavljeno
Podaci o matičnoj publikaciji
Central European conference on information and intelligent systems
Tihomir Hunjak, Valentina Kirinić, Mario Konecki
Varaždin: Fakultet organizacije i informatike Sveučilišta u Zagrebu
1847-2001
Podaci o skupu
Central European Conference on Information and Intelligent Systems
predavanje
23.09.2015-25.09.2015
Varaždin, Hrvatska