engleski

Innovations in retailing business in Croatia

For the last ten years there have been numerous changes in the retail market in Croatia. By the powerful process of concentration, which is probably still persisting, more and more retailing innovations are constantly appearing. First of all this appearance in Croatian retailing market occurred by the wings of internationalization, globalization and foreign retail companies that came on promising Croatian market and brought innovative accesses applied on their current markets. This paper attempts to shed insights into the concept and appearance of innovations in Croatian retailing market as well as their achieved success. It will be explored whether on Croatian retailing market exist innovations which are characteristic only for mature, emerging or less developed markets. Also, aimed focus is on chronology of innovations in Croatian retailing market as well as to explore dynamic and frequency of appearing new innovations, simultaneously in global and Croatian retailing market. Research is based on analysis of available recent literature that has been conducted in this area.

Retailing innovations; globalization; Croatia; markets

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