engleski

Back to Reality: Implementing the Case Method in teaching Business English

The paper discusses the development, delivery and outcomes of the implementation of the case method in teaching Business English. The main focus is on the way that case studies contribute to the development of intercultural communication skills. The incorporation of case studies into the Business English curriculum keeps conceptual classroom discussions well grounded in reality. They provide students with a valuable way to practice coping with the real issues of business people working in real business settings. Rich not only in specific business content but also in cultural content, cases provide the students with the cultural input essential for learning the value of openness, tolerance and acceptance which help them meet the challenges of intercultural encounters in business.

Business English; the case method; intercultural communication skills

nije evidentirano