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From a Conflicated to a Collaborative Destination: A Case Study of Marketing and Management Challenges in Co-creating Wellbeing in Novalja, Croatia (CROSBI ID 626999)

Prilog sa skupa u zborniku | sažetak izlaganja sa skupa | međunarodna recenzija

Telišman-Košuta, Neda ; Ivandić, Neven ; Kunst, Ivo From a Conflicated to a Collaborative Destination: A Case Study of Marketing and Management Challenges in Co-creating Wellbeing in Novalja, Croatia // Tourism engagement: co-creating well-being Proceedings of the 6th Advances in Tourism Marketing Conference / Pesonen, Juho ; Komppula, Raija (ur.). Joensuu, 2015. str. 316-320

Podaci o odgovornosti

Telišman-Košuta, Neda ; Ivandić, Neven ; Kunst, Ivo

engleski

From a Conflicated to a Collaborative Destination: A Case Study of Marketing and Management Challenges in Co-creating Wellbeing in Novalja, Croatia

With maturing of the tourism industry, there is a growing understanding of destinations as complex systems composed of numerous diverse actors who, despite often conflicting agendas, each play a role in jointly creating and delivering visitor experiences. ‘Destination thinking’ has become established in the academic community and the need for collaborative marketing and management is also becoming increasingly recognized among tourism practitioners. Focusing on the Croatian town of Novalja, a central Adriatic island resort and one of the country’s internationally recognized ‘party tourism’ destinations, this paper examines the challenges of collaborative marketing and management as key instruments of mitigating current antagonistic relationships between locals, club owners and visitors which, despite the town’s increasing affluence, are threatening its spatial, environmental and social coherence. By presenting this case study, the authors hope to contribute to the ongoing discussion on collaborative capacity of destinations and the mechanisms involved in creating a collaborative destination as a means of co-creating wellbeing for both hosts and guests.

Tourism; destination; conflict; collaboration; marketing; Croatia

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Podaci o prilogu

316-320.

2015.

objavljeno

Podaci o matičnoj publikaciji

Tourism engagement: co-creating well-being Proceedings of the 6th Advances in Tourism Marketing Conference

Pesonen, Juho ; Komppula, Raija

Joensuu:

978-952-61-1861-1

Podaci o skupu

Advances in Tourism Marketing 2015

pozvano predavanje

08.09.2015-10.09.2015

Joensuu, Finska

Povezanost rada

nije evidentirano