engleski

Loyal vs. first-time tourists – challenges for destination management

Many different supply aspects have an effect on the experience of visiting a destination. Some of these are partly inherited, such as natural and cultural resources, but some of them primarily depend on the quality of destination management. Although many definition of destination management exist, the UNWTO (2007) defines destination management as “a planned and coordinated activity of a large number of stakeholders in the public and private sectors with the aim of improving the quality of life and visitors’ experiences in a destination.” Collecting data on travel characteristics of the tourists such as the number of visits are extremely important and can significant contribute to the quality of marketing and management activities. This paper aims to investigate difference between ‘first time’ visitors to those who visited Croatia ‘several times’ (6 visits and more). It examines the differences with respect to the motives of arrival, length of stay, activities in the area, consumption, satisfaction, intention to return and expenditures, and gives some insight into the destination management tasks.

loyalty; first-time tourists; destination managment; tourist destination

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