engleski

Potential of pervasive computing through embedded systems and Internet technologies: Research of customer perspective

During the recent economic recession software industry has shown a high level of resilience to negative economic trends by initiating a substantial innovation cycle. In turn, European commission recognized software industry and consumer electronics to be key industries that were able to change the course of economic trends. Most of these innovative endeavors relied on technologies that are the basis of pervasive computing, such as mobile applications, consumer electronics, embedded systems and Internet technologies. In order to create significant economic benefits it is not sufficient to have technological capacity to produce these innovations, but there are equally challenging issues of targeting the customer markets so that these innovations get accepted and absorbed by the market. Better understanding of how the demand for these services is created and what are its main features. In this paper we will present the research of market potential for advanced services that combine best practices in embedded systems with Internet computing, its success in implementation through the perspective of users that are the targeted customers of these services. Goal of the paper is to investigate users’ understanding and awareness of the underlying technologies on one hand and to understand the level of adoption of currently available services as well as to estimate the potential of implementing future services based on pervasive computing concepts. Results of the research show that there is a significant lack of understanding of these technologies by the end users. Nonetheless, this fact does not present an obstacle nor does it reduce the interest for using the services associated with these technologies.

Consumer electronics markets; Embedded systems; Innovation; Internet technologies; Mobile computing; Pervasive computing; Ubiquitous computing

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