engleski

Internationalisation of firms according to open innovation perspective

The purpose of this thesis is to examine the potential of open innovation to unlock future gains in firms‘ innovation and internationalisation. Hence, the resulting knowledge encompassed recommendations for firms‘ strategies arising from the challenges of open innovation (OI) and internationalisation. The empirical research was done in March and April 2014 on the entire population of the Republic of Croatia‘s telecommunications industry, which showcased a potentially successful innovative global industry in the setting of a transitional small open economy constrained by the institutional regulatory changes and a recent accession into the European Union. Structural equation modelling (SEM) was used for the data analysis purposes. The sample encompassed 88 firms, which were predominantly small and medium- sized. Firms are offered an extensive overview of the relationships between four differing open innovation perspectives, innovation and internationalisation. The studied open innovation perspectives were: (1) the readiness of a business model to adopt OI practices, (2) the accomplished inbound OI, (3) the generic (market-oriented) and (4) specific (technically-oriented) identification of OI possibilities. The findings show a strong focus on a domestic market exercised by multinational companies‘ subsidiaries. Customer co-creation and contracted R&D services are the most utilised OI practices. Although patents are generally not used in innovation cooperation (innovation culture), formal modes of cooperation moderate the specific identification of open innovation possibilities‘ effect on the international commercialisation (performance and position) of the intellectual property. Neither teamwork skills, managerial skills nor international knowledge moderate the relationship between open innovation, innovation and internationalisation. Firms‘ competitiveness in the global market results in technologies that evolve incrementally, and marginally affect firms‘ abilities to profit from them. Institutional regulatory environment supports firms' international position through its influence on innovation. The results imply that firms approach open innovation and internationalisation from the behavioural and transaction costs perspective.

Open innovation ; Internationalisation ; International performance ; International position ; Innovation culture ; Institutional regulatory environment ; Telecommunications

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