engleski

Importance of sport and recreation activities for tourism development: The case of Croatia

Trends in global tourism demand show an ever growing interest of tourists in various aspects of a destination to make their vacation as complete as possible. The sun and sea based tourism that Croatia was developing for years is no longer sufficient to attract potential visitors, and especially not to address two of the biggest tourism problems - strong seasonality and concentration of tourism industry on the coast. Given its large natural resources, the tradition of developing different sport activities and an already established image as a country of sports, Croatia can expect significant development of tourism products based on sports and recreation activities. This was shown by research carried out for the needs of drafting the Tourism Development Strategy of the Republic of Croatia until 2020 which has shown market potentials of such products in tourism regions as well as activities to be implemented so that all such products can be actively offered to the market. The season for sport and recreation products is almost year-round and many areas already dispose of adequate infrastructure. This paper examines the possibilities for the development of sport and recreation tourism products in Croatia.

Croatia; Destination; Recreation; Sport; Tourism product.

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