engleski

Effect of value priming on fairness evaluation of parking policy

In 2013 Bristol has introduced a Residents Parking Scheme (RPS) in order to reduce traffic congestion. Residents of some neighbourhoods opposed this plan. Literature proposes that acceptability of environmental policies is connected to fairness judgments, namely distributive and procedural fairness. Question on what basis do people form fairness judgments is not yet clear, but in this paper we hypothesize that these judgments are based on values. Specifically, we propose that people endorsing self-enhancement values are more likely to make distributive justice judgments, while those holding self-transcendence values are more prone to procedural justice judgments. In order to test this claim a scenario based experiment for testing the effects of value activation on acceptability of RPS was employed in the city area where RPS has not been fully installed. The experiment used a mixed subjects design. Values of self-enhancement vs. self-transcendence were activated in a between subjects design. After that the participants were asked to rate eight scenarios varying with regard to three within subject conditions – distributive justice (low vs. high), outcome (self vs. others.) and procedural justice (low vs. high). Study was conducted on a total of 103 participants using convenience sampling procedures. Theoretical and practical implications will be considered.

parking policy ; values ; fairness ; priming

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