engleski

MEDIA AS THE CARRIERS OF SYMBOLIC MESSAGES: SCIENTIFIC- PEDAGOGICAL RESULTS: ANALYSIS AND PERSPECTIVES

Under the spread of technical globalization patterns of behaviour, up-bringing, learning and preferences are being changed. Some research results point to the fact that the media are more and more turning into a source of manipulation and addiction, instead of being a source of information, education and entertainment. The phenomenon of the so called cyber space media culture is ever more present and carries multiple implications on consciousness and behaviour of young people and children. Communicational theoreticians, sociologists, media pedagogues and mediology experts agree with the thesis that social power is held by those who control information. Powerful corporations, using the media, are turning children into passive consumers, addicted to things and incapable to differentiate the authentic from the non- authentic reality. By erasing the boundaries between the real and the imagined these media become the means of ideology of seduction and, with the doctrine of radical moral relativism, turn homo sapiens-communicans into homo consumens, with especially negative implications of (such) media socialization on the up-bringing of children and young people. However, there are also positive examples listed in this dissertation concerning the use of new media in contemporary ways of learning and education.There are also pedagogical implications of un/discovering, i.e. decoding symbolic messages, but it also deals with the ways of acquiring media competences.

media pedagogy; (dis)functional role of the media; education vs. manipulation; prevention projects

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