engleski

SUBLIMATED MULTIMEDIA COMMUNICATION IN TOURISM

Communication science, as a science of communication and as a theory of mass communication, by process of generating information and total creative media production, is unable to fully master, because creative production of information is a genuine personal, inimitable act of creative and communicative man. The task of communication science is to thoroughly describe and regulate media content, methods and ethical requirements of communication and media explication of messages. Communication science, therefore, in terms of communicative issues includes the dissemination of messages, logical arguments of proving and disproving, then communicological education, media presentation, ethics and multimedia animation and coding and decoding of placed information. This implies that the sublimated communication is possible between the minimum intersectional correspondence of communicator and recipient (as a threshold of sublimated communication) and the maximum of communication compatibility of communicator and the recipient (up to full communicative identity of sublimated communication). Sublimated communication in tourism, as well as new multimedia and global communication trend at all levels of the tourism communication (globally, regionally, nationally and locally), under the influence of media convergence and digitization, and in particular the rapid development of ICT, is more and more determined by information processes, interaction communication and dissemination of the network of Internet citizens (Social Network, Facebook, Twitter, YouTube, Flickr, Bluetooth, bloggers, web communications, mobile applications, chat services, histogram, instagram, iPhone, instant messaging (IM), a new IM application, Whats App, Facebook Messenger, Big Data and Metricom). Communication Studies, as the science of communication, and communicologists as creators of sublime communication, with particular attention are monitoring and studing the strong development and impact of sublimated communication in tourism. In the communicative sense, sublimated communication includes creative, media and presentative issues of reasonable dissemminative communication at all levels of tourist destinations (persuasion, evidencing and denial, then education business character of tourism, multimedia animation) as well as the communicative process of decoding of placed sublimated information in tourism (especially on wine and viticulture). Trendy sublimated communication in tourism is a hidden power of communication, which is used with the intention to change the man's style, behavior and communication habits in the choice of desirable destinations (a preferred tourist destination and "eno-gastronomic" offer as an imposed form of media pattern in tourism). "Wine and gastronomy" offer in tourism is becoming a new culture of behavior influenced by the sublimated communication messages to citizens (tourists), it becomes a new joyful, encouraging and persuading tourist destination message. Sublimated communication in tourism, of course, affects the number of mutual relations (citizens - tourists) in the communication of global tourist destination environment (globally, regionally, nationally and locally). The communication destination management in tourism, with the help of creative experts for sublimated communication, benefits from hidden power of sublimated communication for citizens and tourists. Aggressive sublimated communication affects the man's travel habits and behavior of citizens (tourists) in the selection of the desired tourist destinations and "eno-gastronomic" destination offers. Sublimation (lat = sublimare = exalt) is communication skill of creative communicators who create sublimated messages with the aim of transforming "wine and food" offer into something more (added value in tourism) - beyond the grasp, sublime, refined, elevated to stellar proportions. Sublimated communication in tourism is "a sublime imaginary journey" in high society of exclusive tourism, with high quality, choice of the best wines, unearthly simulated values, enchanting flavor and best "wine and food" offer in tourism. Sublimated communication in tourism is artificially induced communication process of transforming tourist destination knowledge, as information "per se" in the information "per me" and the information "per nos" in tourism. Creative culture of sublimated communication in tourism requires great expertise in legality of NLP (Neuro Linguistic Programming) and communication process of receiving and transmitting messages sublimated in communication system "VAKOG" (visual / auditory and kinesthetic sublimated communication), where there is two possible communication processes: (1) conjunctive (approaching) sublimated destination communicative process, and (2) latently present process of sublimated communicative tourist destination disjunction (communicative divergence) in tourism.

Communication Studies; sublimated communication; tourism; tourist destination; Neuro Linguistic Programming; Multimedia

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