engleski

Affective displays in museums - issues of multimodal interpretation strategies

The presentation is grounded on the premise that museums are communication media with a particular communicational role determined by the exhibition team. Museums frequently try to engage people with an understanding of the past using personal narratives as the most effective tools thereby evoking emotional responses to the exhibition. It is, therefore, important to realize these narratives depend on various types of media (texts, photographs, charts, audio-video material) and their mutual relationship in the museum space. If developed properly they can contribute to the understanding of the past, and if not, they can undermine the interpretative efforts and lead to misinterpretation and misrepresentation. The focus of the presentation is on the Croatian Memorial Museum in Jasenovac and the Slovenian Contemporary History Museum in Celje which illustrate (possible) controversies related to national identities raised by different interpretation media.

Interpretation; affectivity; museum display; national narratives;

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