engleski

Research Perspectives on the Impact of Media on Children and Young Adults

This article in its theoretical as well as empirical part shows the research results which point to the fact that the new media change habits and values of young people and children. Under the spread of technical globalization patterns of behaviour, up-bringing, learning and preferences are being changed. Some research results point to the fact that the media are more and more turning into a source of manipulation and addiction, instead of being a source of information, education and entertainment. The phenomenon of the so called cyber space media culture is ever more present and carries multiple implications on consciousness and behaviour of young people and children. Communicational theoreticians, sociologists, media pedagogues and mediology experts agree with the thesis that social power is held by those who control information. Powerful corporations, using the media, are turning children into passive consumers, addicted to things and incapable to differentiate the authentic from the non-authentic reality. By erasing the boundaries between the real and the imagined these media become the means of ideology of seduction and, with the doctrine of radical moral relativism, turn homo sapienscommunicans into homo consumens, with especially negative implications of (such) media socialization on the up-bringing of children and young people.However, there are also positive examples listed in this dissertation concerning the use of new media in contemporary ways of learning and education. The article contains many research results and examples of disturbance of educational and communicational processes via entertainment industry, advertising fetishism, beauty cult, virtual reality etc.Media as the carriers of symbolic messages are the main analytical point in the empirical part of this work. This part of the article presents the research among 430 participants, among whom were 306 students of seventh and eighth grades, 92 parents and 42 teachers, from four primary schools in Zadar County and the County of Split-Dalmatia. The achieved results argue the given hypotheses through numerous indicators from the answers to the question of when and how the primary school children become the children of media. The analyses of the gained results converge

(Dis) Functional Role of the Media; Education vs. Manipulation; Prevention Projects; Media Competences

Science Journal of Education (SJEDU) , a peer-reviewed open access journal published bimonthly in English-language, provides an international forum for the publication of outstanding full papers from all areas of education and related fields. The Journal seeks to bridge and integrate the intellectual, methodological, and substantive diversity of educational scholarship, and to encourage a vigorous dialogue between educational scholars and practitioners. Contributions that are fundamental to the development of education and its applications are accepted. Science Journal of Education has been included by the following Abstracting and Indexing databases: WorldCat WorldCat is the world's largest network of library content and services. WorldCat libraries are dedicated to providing access to their resources on the Web, where most people start their search for information. JournalSeek Genamics JournalSeek is the largest completely categorized database of freely available journal information available on the internet. The database presently contains 100101 titles. Journal information includes the description (aims and scope), journal abbreviation, journal homepage link, subject category a