engleski

Model for the Implementation of the Rural Tourism Development Strategy in the County of Zadar

This paper deals with rural tourism, with a special reference to rural tourism in Zadar County. Despite its natural beauty and its cultural and historical resources, it still lags behind in the development of this form of tourism. Complex legislation, high focus on coastal tourism, lack of clear development strategies as well as the lack of mechanisms and institutions required to implement such strategies, create a significant gap between the current situation and potential. In this paper, the authors present their own institutional model of rural tourism development in Zadar County. The model is based on the results of the conducted primary research (in-depth interviews) and a thorough analysis of the current strategic documents of Zadar County.

Rural tourism development strategy; Zadar County; Institutional model of rural tourism development (HIMRRT)

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