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Paradigm of Digital Communication: The Potential of Multiple Science Script (CROSBI ID 624891)

Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija

Horvat, Jasna ; Mijoč, Josipa ; Tomašević, Nives Paradigm of Digital Communication: The Potential of Multiple Science Script // 4. Međunarodni znanstveni simpozij: Gospodarstvo istočne Hrvatske - vizija i razvoj / Mašek Tonković, Anka (ur.). Osijek: Sveučilište Josipa Jurja Strossmayera u Osijeku, 2015. str. 325-340

Podaci o odgovornosti

Horvat, Jasna ; Mijoč, Josipa ; Tomašević, Nives

engleski

Paradigm of Digital Communication: The Potential of Multiple Science Script

The information age is characterized by interactivity in the production and consumption of digital information, leading to the dominance of interactive media, which have been developing at an increasingly high speed and introducing new communication rules, strategies and routines. Due to fast exchange of information, massages have become shorter and new communication signs have been developed (e.g. emoticons), thus making communication even faster. By designating the Glagolitic script as intangible cultural heritage (Decision of the Ministry of Culture dated 7 February 2014), it officially became the medium of “other media”, i.e. the source of creative ideas for both science and art. Based on the above, the authors of this paper examine the semiotic potential of the Glagolitic script categorising it: a) as the potential of the script which conveyed three messages (graphemic, numeric and symbolic) with a single sign, b) as the potential of the script, which, in itself, is “the script with a message” (of Christianity). The authors have proposed the hypothesis that the Glagolitic script holds a certain media potential that could be interesting to the modern media as a source of new cultural products (literature, music, movies, etc.) or a source of communication experiences for introducing new digital media communication trends. The aim of this paper is to identify the characteristics of the Glagolitic script, as intangible cultural heritage, on which the information age media (and thus communication) can rely as a source.

Glagolitic script; media; mediamatics; information age; communication; emoticons; product of cultural industry

Indexed in: Web of Science (Thomson Reuters), EBSCOhost, EconPapers,

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Podaci o prilogu

325-340.

2015.

objavljeno

Podaci o matičnoj publikaciji

4. Međunarodni znanstveni simpozij: Gospodarstvo istočne Hrvatske - vizija i razvoj

Mašek Tonković, Anka

Osijek: Sveučilište Josipa Jurja Strossmayera u Osijeku

Podaci o skupu

4. Međunarodni znanstveni simpozij Gospodarstvo istočne Hrvatske - vizija i razvoj

predavanje

21.05.2015-23.05.2015

Osijek, Hrvatska

Povezanost rada

Ekonomija, Informacijske i komunikacijske znanosti