engleski

Socially Responsible Consumer Behaviour

The purpose of this paper is to examine the concept of social responsibility and to contribute to understanding of socially responsible consumer behaviour, that is, to determine the connection between certain models of behaviour of socially responsible consumers and movement of their income. The paper uses existing knowledge in the field of consumer preferences and utility, altruism and responsibility of an individual towards society and community. Methodologically, the paper relies on the consumer behaviour measurement scales of other researchers and TPB theory of human behaviour. The paper defines three dimensions of consumer social responsibility, socially responsible investment, green products, and good consumers, deepening the understanding of consumers social responsibility as qualitative basis for further scientific research, confirming the main scientific hypothesis of paper, and rejects the research hypothesis about positive correlation between consumers income and their willingness to allocate income for products of socially responsible companies.

Consumer Behaviour ; Social Responsibility ; Altruism ; Measurement Scales ; Income

Zbornik indeksiran u EBSCO, Thomson Reuters Web of Science, EconPapers