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Pregled bibliografske jedinice broj: 763813

TOWARD ECONOMIC REWARD: CORPORATE SOCIAL RESPONSIBILITY COMMUNICATION OF SMEs


Mulović, Ana; Hunjet, Anica; Kozina, Goran
TOWARD ECONOMIC REWARD: CORPORATE SOCIAL RESPONSIBILITY COMMUNICATION OF SMEs // Book of Proceedings Economic and Social Development 5th Eastern European Economic and Social Development Conference on Social Responsibility / Ana Jovancai Stakic, Vladimir Kovsca and Jadranka Bendekovic (ur.).
Varaždin: Varazdin Development and Entrepreneurship Agency in cooperation with University North and Megatrend University, 2015, 2015. str. 333-342 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)


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Naslov
TOWARD ECONOMIC REWARD: CORPORATE SOCIAL RESPONSIBILITY COMMUNICATION OF SMEs

Autori
Mulović, Ana ; Hunjet, Anica ; Kozina, Goran

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Book of Proceedings Economic and Social Development 5th Eastern European Economic and Social Development Conference on Social Responsibility / Ana Jovancai Stakic, Vladimir Kovsca and Jadranka Bendekovic - Varaždin : Varazdin Development and Entrepreneurship Agency in cooperation with University North and Megatrend University, 2015, 2015, 333-342

Skup
Economic and Social Development 5th Eastern European Economic and Social Development Conference on Social Responsibility

Mjesto i datum
Beograd, Srbija, 21.-22.05.2015

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Corporate Social Responsibility (CSR) ; CSR Communication ; Small to Medium Sized Enterprises (SMEs)

Sažetak
In business world of today, small and medium– sized enterprises (SMEs) play the part of an increasingly important role in the world economy. Currently, SMEs are thought to be the backbone of economic growth in many countries, contributing to the creation of job opportunities and acting as suppliers of goods and services for large organizations. Internationally, various studies are related to the importance of SMEs for a country’s development and economic stability. SMEs also play an important role in European economies and their form according to some authors is a pillar of business structure. Academics emphasise in many ways Corporate Social Responsibility (CSR) as a mantra for our time, a time which they characterised as “the era of compassionate capitalism” or “the age of sustainability”. CSR communication is an important element of the strategic approach to communication, which rests on the idea that enterprises can create a strong identity by implementing a systematic and proactive strategic communication practice within their organisations, establishing the way for “the building and maintaining of favourable reputations and relationships with key stakeholders”.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti



POVEZANOST RADA


Ustanove:
Sveučilište Sjever, Koprivnica

Profili:

Avatar Url Goran Kozina (autor)

Avatar Url Ana Mulović Trgovac (autor)

Avatar Url Anica Hunjet (autor)

Poveznice na cjeloviti tekst rada:

Pristup cjelovitom tekstu rada www.esd-conference.com

Citiraj ovu publikaciju:

Mulović, Ana; Hunjet, Anica; Kozina, Goran
TOWARD ECONOMIC REWARD: CORPORATE SOCIAL RESPONSIBILITY COMMUNICATION OF SMEs // Book of Proceedings Economic and Social Development 5th Eastern European Economic and Social Development Conference on Social Responsibility / Ana Jovancai Stakic, Vladimir Kovsca and Jadranka Bendekovic (ur.).
Varaždin: Varazdin Development and Entrepreneurship Agency in cooperation with University North and Megatrend University, 2015, 2015. str. 333-342 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
Mulović, A., Hunjet, A. & Kozina, G. (2015) TOWARD ECONOMIC REWARD: CORPORATE SOCIAL RESPONSIBILITY COMMUNICATION OF SMEs. U: Ana Jovancai Stakic, V. (ur.)Book of Proceedings Economic and Social Development 5th Eastern European Economic and Social Development Conference on Social Responsibility.
@article{article, editor = {Ana Jovancai Stakic, V.}, year = {2015}, pages = {333-342}, keywords = {Corporate Social Responsibility (CSR), CSR Communication, Small to Medium Sized Enterprises (SMEs)}, title = {TOWARD ECONOMIC REWARD: CORPORATE SOCIAL RESPONSIBILITY COMMUNICATION OF SMEs}, keyword = {Corporate Social Responsibility (CSR), CSR Communication, Small to Medium Sized Enterprises (SMEs)}, publisher = {Varazdin Development and Entrepreneurship Agency in cooperation with University North and Megatrend University, 2015}, publisherplace = {Beograd, Srbija} }
@article{article, editor = {Ana Jovancai Stakic, V.}, year = {2015}, pages = {333-342}, keywords = {Corporate Social Responsibility (CSR), CSR Communication, Small to Medium Sized Enterprises (SMEs)}, title = {TOWARD ECONOMIC REWARD: CORPORATE SOCIAL RESPONSIBILITY COMMUNICATION OF SMEs}, keyword = {Corporate Social Responsibility (CSR), CSR Communication, Small to Medium Sized Enterprises (SMEs)}, publisher = {Varazdin Development and Entrepreneurship Agency in cooperation with University North and Megatrend University, 2015}, publisherplace = {Beograd, Srbija} }




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